The Point
JUNE 23, 2020
Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. When in fact, none of these things is true. Email is very much alive.
The Point
AUGUST 17, 2010
Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Direct mail is tangible, personal, and gives you a measure of creative license that’s increasingly difficult with email, where even minor graphics can be a sure-fire trigger for spam filters.
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ANNUITAS
FEBRUARY 7, 2023
Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. The New Year has brought more volatility than many of us may have expected. But for the main reasons cited above, this NEEDS to change.
Online Marketing Institute
NOVEMBER 1, 2010
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. What’s making a comeback?
Biznology
NOVEMBER 27, 2018
With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. The Indian economy has been fast restructuring , and market forces are changing interorganizational relationships. How do Indian B2B marketers see their top objective? Yes, they are.
Biznology
NOVEMBER 27, 2018
With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. The Indian economy has been fast restructuring , and market forces are changing interorganizational relationships. How do Indian B2B marketers see their top objective? Yes, they are.
Adobe Experience Cloud Blog
MAY 12, 2011
by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). I was talking with a colleague the other day about the emergence of the “demand gen” specialty in marketing departments.
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