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5 Lessons We Learned from These Famous Rebrands

Hubspot

A good rebrand demands redefining your company's vision and values, re-establishing your brand's audience, and rebuilding your brand identity from the ground up. A web hosting service founded back in 1997, GoDaddy was in need of an upgrade. One of GoDaddy's most striking changes is the new logo, named the GO. Pottery Barn.

Godaddy 101
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Marketer Showcase: Peter Tarrant of Tipalti

NetLine

There are numerous other strategies across our demand generation team that we really have it all covered. Not many vendors are able to target outside of the standard industries which lead to many unqualified leads. Since Direct Mail vendors also offer eGift options, the variability has staying power.

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What you Need to Know to Start an Online Retail Business

Hubspot

You want to land on a product that has active demand, a breachable market, and viable logistics. Whether you choose to sell other people’s products or create your own, you’ll still have to work with vendors and suppliers. Determine what's most important to you before researching and contacting vendors. Contact suppliers.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Description: The Content Experience (aka CONEX) connects like-minded practitioners in content marketing, demand generation, and sales to understand and champion the importance content marketing plays in the buyer journey. Go forth and network.

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An introduction to ecommerce APIs for non-developers

chiefmartech

How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration. On top of that, the API vendor should provide data import/export tools and other built-in integrations for the system you already use.

API 40
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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. The replies are rolling in from the survey of vendor features that I mentioned last week. The replies are rolling in from the survey of vendor features that I mentioned last week.