Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JULY 18, 2012

Create specific lead nurturing campaigns for different personas. Be sure to create calls-to-action in your messaging to the MOFU that drives them to compelling events such as webinar, seminar, or product demos. Many are hungry for information and answers.

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Valasys

DECEMBER 2, 2019

It relies on bringing about B2B marketing news & trends across omnichannel using an integrated & all-encompassing content strategy geared towards any business or organization that sells products or services to other businesses or organizations.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Mx Group

AUGUST 1, 2018

Known for its creation of the Demand Waterfall ® framework, which provides marketers with clarity and simplicity for demand generation processes, SiriusDecisions also hosts national and local events that bring together some of the brightest leaders in the industry. Demand Gen Report. Look no further!

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 You don’t have to hire a PR agency to kiss the arses of the editors any more.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The Point

FEBRUARY 23, 2016

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. But those aren’t the kind of headlines that generate press, social shares, downloads, and leads.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84