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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

You can target by interest, search intent, demographics, geography, etc. If you have a DTC presence it can seem illogical to pay Google and then have to pay Amazon’s transactional fees, but purchase intent is high on Amazon so click-thrus tend to convert highly. Which off-Amazon channels should you monetize?

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Personalized Search: How to Optimize For Search Personalization

seo.co

Search intent. As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. Encourage social integration. Mobile vs. desktop rankings. Previous search preferences/history. Bookmarks and apps.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Unnatural links, on the other hand, are any links that you put into place yourself. That means even your most carefully-placed, intelligently created, authoritatively sourced links are considered unnatural if you placed them with the intention of increasing your rank. Social Value. Navigation. Uniquely written.

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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

Tips for Creating High-Quality Content: Focus on User Intent: Understand what your audience is searching for and tailor your content to meet those needs. match the search intent ), offering insights, solutions or information that they cannot easily find elsewhere. Link Deep: Avoid just linking to your homepage or contact page.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

Analyze Search Intent: Understand the search intent behind the keywords: informational, navigational, commercial, transactional. Select keywords that match the intent you want to target. There are no hard and fast rules, but in general: For a 3000-word article , one internal link every 100-150 words = 20 to 30 internal links.

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SEO Strategy for Startups: How to Win in 2021

Single Grain

Internal Links. Contains 1-2 deep links to relevant content. Outbound Linking (contains 1-2 links to authoritative & relevant sites). Dive Deeper: How to Sustainably Build Quality Links by Building Relationships. Is social media an SEO ranking factor? Low-quality links.

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