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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. To be successful, those teams need good data. That’s where the role of revenue operations comes in.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

This is a significant drop from just a year before when sales success reached around 26%. They need to achieve more with less, making sales enablement more important than ever. Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

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#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned. A successful data strategy consists of de-duplication, cleansing, and appending.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Data entered by our sales people ends up as mush in our database. Train and motivate them well. How do I match and de-duplicate customer records effectively? To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Here are some of the thorniest.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights. Sales Insights helps your sales team see Marketo data without leaving your CRM.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned.