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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.

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6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records. Segment using job title data.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Marketing and Sales Operations enjoy fuller and more accurate segmentation reports, prospect decisioning improves, and leads are routed to the proper sales rep.

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Why AI is Replacing Automation for Winning Revenue Teams

6sense

These days, buyers conduct nearly all of their research long before they ever visit a vendor website or speak with a salesperson. This means you have to look after your data by continually cleansing, de-duplicating, and merging it. The consumerization of B2B is well underway.

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#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Load-up your marketing automation tool with clean, actionable data (SDRs are great for this) that will seamlessly align with your targeted buyers; then leverage that data in discrete, well-segmented programs.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate.   This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.