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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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What Do You Need for Successful Nurturing?

ANNUITAS

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. It was closer to 800-1,000 per month.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate. A Process-Based Approach to Lead Management. Markets by the Numbers.

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

This process improves backend data for marketing teams and instinctively removes duplicate entries from the platform, helping sales and marketing teams improve their lead scoring , routing, and segmentation efforts. Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns.

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Does your organization need a customer data platform?

Martech

Explore platform capabilities from vendors like Blueconic, Tealium, Treasure Data and more in the full MarTech Intelligence Report on customer data platforms. But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. Click here to download! Why we care.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?