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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Which corporate address should I put in my database?

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Building Your B2B Marketing Database

Biznology

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. from market research). Unique identifier (to match and de-duplicate records).

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Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

Marketing. Data is the lifeblood of your marketing team. Marketers can only build effective campaigns if their data is accurate and up-to-date. Unfortunately, most marketers are very mistrustful of their internal data. “ Marketing Automation. Market Intelligence.

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Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

Marketing. Data is the lifeblood of your marketing team. But, most marketers are very mistrustful of their internal data. “ A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Marketing Automation. Market Intelligence.