Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Which corporate address should I put in my database?

De-duplication 173

De-duplication B to B Data Hygiene B2B 173

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. from market research). Unique identifier (to match and de-duplicate records).

Build 157

Build SIC De-duplication B2B 157

6sense

JUNE 15, 2022

Marketing. Data is the lifeblood of your marketing team. Marketers can only build effective campaigns if their data is accurate and up-to-date. Unfortunately, most marketers are very mistrustful of their internal data. “ Marketing Automation. Market Intelligence.

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62

6sense

JUNE 15, 2022

Marketing. Data is the lifeblood of your marketing team. But, most marketers are very mistrustful of their internal data. “ A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Marketing Automation. Market Intelligence.

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62