Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega’s capabilities, he insists, creat responses to every individual and every opportunity.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

SEPTEMBER 17, 2009

It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social. The key point here is that Acxiom is using social media to execute traditional database marketing.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

APRIL 10, 2014

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. the brain”), database (“marketing system of record”) and analytics. My main reaction was, what’s new?

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

SEPTEMBER 6, 2011

One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads. Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Online Marketing Institute

JULY 31, 2012

Database Marketing. Press Conference. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Insert Media Brokers. Celebration.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40