Binary Demand

JULY 21, 2023

Business-to-Business data refers to machine-readable information that brings advantages to B2B companies. Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. This efficiency not only increases productivity but also enhances the effectiveness of lead-generation efforts, ultimately driving business growth. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Anteriad

JANUARY 20, 2023

This will set the stage for the types of information you collect and the tools you use throughout your data management process. Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? How you collect data Where will you source your data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SalesIntel

MAY 20, 2022

Risk to Your Contact Lists: Email marketing and cold calling are viable lead generation techniques. However, data quality can make or break your performance. . Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics. Predictive analytics allowed MRP to enhance their lead generation and identify new active accounts faster.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98