Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

JULY 20, 2021

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. You can look at the channels, you can look at email, somebody who’s going to do text marketing, messenger apps, etc.

Data Hygiene 111

Data Hygiene Ad Building Marketing Automation Services Marketing Management 111

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Martech

JULY 21, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. There are workflow builds, data segmentations and analytics to deal with, and those key capabilities are key to the science of automation.”. “You

Work Management 106

Work Management Enterprise Management Marketing Automation Services Data Hygiene 106

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. But all that hard work won’t pay off if your email never makes it to your intended target. And unfortunately, the stats are rough.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72