Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

DECEMBER 23, 2020

Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. Let’s start at the beginning– the moment a prospect fills out a form on your website.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

NOVEMBER 27, 2018

And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. So, we say, experiment with longer subject lines.

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Email Marketing CAN-SPAM Opt-out Click Rate 100