Litmus

OCTOBER 12, 2020

Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. Jason: For some email clients, you can use custom CSS to create a better experience for subscribers viewing in Dark Mode. You can also look to target them in other channels as some folks prefer SMS/push.

Webinar Metrics 91

Webinar Metrics Domain Deliverability CAN-SPAM 91

ClickZ

JUNE 26, 2019

Customer lifecycle management (CLM) isn’t a new idea. Customer lifecycle management in the age of hyperconnectivity. This is where customer lifecycle management (CLM) comes in. After all, the marketing message you send to a brand new user should be different from the message you give to a loyal customer.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

DotDigital

OCTOBER 4, 2021

So how do you leverage the event to acquire new customers and drive sales? Here are a few essential tips to help you grab the customer’s attention as well as maximize your revenue this Singles’ Day. . We all know relevancy and personalization drive customer loyalty. to help your subject line stand out in customers’ inboxes.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Marketing Insider Group

SEPTEMBER 2, 2015

Customer experiences are one of the most complex challenges marketers face today. But today’s leading brands are increasingly turning inward, to their first-party data, to gain richer consumer data and create better customer experiences. Consumer data is no longer optional. So what is first-party data?

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales reps see their leads ranked by recency of engagement and overall lead score. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

ClearVoice

MARCH 1, 2021

Customer reviews. But if you own or assist in running a business, you’re probably already well aware of the fact that online customer reviews matter, whether you’re a local business or not. A comprehensive guide to customer reviews and testimonials. Do customer reviews affect SEO? Am I right?

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Customer Experience Matrix

JANUARY 3, 2013

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. Beyond those, the system provides specialized functions to manage customer data including name/address parsing, standardization, and matching.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120