markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53 percent.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. So should you rent, buy or build an email list?

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

markempa

JUNE 7, 2005

Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Graham

DECEMBER 30, 2020

This should help you effectively satisfy your customers’ desires. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Email response rates have been falling for over a decade, but the low cost means it is still an effective channel.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59