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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. Image: Google.

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. They’ll be there to offer their expert opinion.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. So, how can content curation be best used to boost SME marketing? Image: Brafton ).

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How Parabol Reached 150K Monthly Visits With Content Journalism

Animalz blog

Their ideal customer is tech-savvy, searches for solutions online, and can immediately jump from an article into a Parabol-facilitated meeting because the product is self-serve SaaS. “They’re very opinionated with a highly attuned b t detector,” says Gareth. The audience is meticulous and divided.

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What Is Clubhouse? An Intro to the Social Platform of the Moment

ClearVoice

That depends on a few things: First of all, do you need to be exposed to new opinions and new people for your job? A lot of YouTube SME hosts are also experimenting with Clubhouse since collaboration happens fluidly and instantaneously. Should you be on Clubhouse? Third, are you more of a believer in open or closed social networks?

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How to Market Content to Millennials in 2022

ClearVoice

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. Perks include: Control over your message, even after its original publishing date. Ability to build SEO.