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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39

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B2B Lead Generation Blog: Paper Direct Mail is Not Dead

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Video Benchmarks for Creation and Publishing 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Content Marketing Statistics 2.11 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Contents 1.