Remove Curation Remove Custom Publishing Remove Document Remove Storytelling Remove Case Studies
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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

It’s the Year of Customer Centricity (again). The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX). Metrics and Measurement have never been more important.

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Healthcare Content Marketing: How to Do It Right (With Examples)

Marketing Insider Group

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. The study surveyed content leaders and executives at hospitals across the country. Image: True North Custom. The study revealed that content marketers use various channels and tactics to engage, attract, and convert.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Data storytelling is one of the most powerful ways to create compelling content. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). All are full of data, stats, and other valuable, usable insights.

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100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). Curate content based on interviews with clients or other subject matter experts. write like a storyteller).

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99 Unique Content Ideas for Your Blog

Magisto

In any case, sharing a more personal, unique perspective on something that people usually think they know is precious for your audience as it peaks their curiosity and creativity. But you, as a professional and as someone that has a way more powerful curation ability, can point beginners in the right direction. Write a case study.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. Staying on top of your content inventory is critical to ensuring your content keeps working for you well past the publish date. Can you help us?”

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.