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The Ultimate B2B Marketing Glossary

Envy

Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. Analysing SWOT, namely your Strengths, Weaknesses, Opportunities, and Threats, is a good idea for everyone. In B2B marketing, SWOT analysis helps you decide marketing strategy.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… .

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads. This can reveal potential alliances that you could explore.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SEM & SEO & PPC & CTR. How to Get Coverage in Blogs – Really , March 22, 2010. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics.

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Complete Guide to B2B Marketing

Directive Agency

Audited blog headlines for CTR. SWOT Analysis. Checked site for real and substantial content. Audited keyword targeting. Checked for keyword cannibalization. Looked for conversion related content. Checked on formatting of content. Duplicate Content. Made sure of one URL for each piece of content. Current Assessment. Competitors.