Marketing Interactions

OCTOBER 5, 2022

This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling. I’d also suggest revisiting your case studies and evaluating them for how helpful they are.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

ClearVoice

FEBRUARY 19, 2021

Beware if you’re browsing this late-night or around people who are studying/working quietly.) Most of this comes down to selling courses, so if you aren’t looking for that, move on to the smaller rooms. A lot of YouTube SME hosts are also experimenting with Clubhouse since collaboration happens fluidly and instantaneously.

SME 80

SME Social Media Cross-Selling Work Management 80

Directive Agency

SEPTEMBER 3, 2019

How many more downloaded case studies are you hoping to obtain? How many more products are you looking to sell? Cross-sell or upsell your product/service? Establish yourself as a subject matter expert (SME)? How much are you aiming to increase traffic to your blog? Engage influencers in your space?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 10, 2013

Find out how many subject matter experts (SMEs) there are in the company. And map the customer contacts each SME has, figuring out the span of contacts as well as the level of engagement the SME has with each customer contact. We’ve already discussed the fact that SMEs aren’t necessarily born salespeople. Right platform.

SME 40

SME Work Management Marketing Management Case Studies 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 127

Business Lead Ranking Enterprise Management Work Management 127