Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Monitor These ABM Success Metrics ABM is a sales-oriented marketing approach that leverages data to identify, target, and engage priority accounts. ABM success metrics can be broken down in many ways, including where they fall in the sales cycle.

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Lead Ranking 130

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Zoominfo

JUNE 15, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Customer profiles are based on a representative cross-section of your actual customer base. Creating ideal customer profiles Many companies create what are known as “ ideal customer profiles ,” or ICPs, before embarking on a major sales or marketing campaign.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

FEBRUARY 19, 2019

But, before you brush this off as just another list of tips and tricks , we urge you to stop what you’re doing and bookmark this page. A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. Analyze your sales cycle.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

OCTOBER 5, 2021

“Different people who use your product are going to have different use cases and needs,” says Dominique Catabay, manager of revenue generation at ZoomInfo. Multi-threading an open opportunity Open opportunities are potential accounts that have shown active interest in your solution, putting them further along in the sales cycle.

Paid Search Agency 100

Paid Search Agency Multi-Channel Zoominfo Work Management 100

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Why is a sales process important?

Process 59

Process Ad Building Work Management Buyer Personas 59

Zoominfo

MAY 1, 2020

Effective salespeople focus on solution sales instead, which includes a thoughtful demo process that addresses issues specific to the customer. A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

Zoominfo

FEBRUARY 19, 2019

But, before you brush this off as just another list of tips and tricks , we urge you to stop what you’re doing and bookmark this page. A comprehensive B2B content calendar takes all buyer personas , marketing channels, and stages of the sales funnel into consideration. What is the length of the average sales cycle?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Zoominfo

MAY 1, 2020

Effective salespeople focus on solution sales instead, which includes a thoughtful demo process that addresses issues specific to the customer. A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases.

Marketing Automation Services 100

Marketing Automation Services Software Practices Top of Funnel 100

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

Account Based Marketing 100

Account Based Marketing B2B Thought Leadership Cross-Selling First-Mover Advantage 100

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. Culture Videos 2.3

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 The Transition to Virtual Selling 2. Finance Industry Virtual Selling Best Practices 1.1 Use Video as a Tool in Your Virtual Selling Strategy 1.2 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Tips for recording one-to-one candidate videos: 3. Advanced Tips for How to Make a Recruiting Video 6. Steal These TikTok For B2B Tips 1.1 Video for Sales Statistics 1.1 The Transition to Virtual Selling 2. The 3 Sales Video Types You Should Be Using 1.1 Pro Tips for Sales Videos 1.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Tips for recording one-to-one candidate videos: 3. Advanced Tips for How to Make a Recruiting Video 6. Steal These TikTok For B2B Tips 1.1 Video for Sales Statistics 1.1 The Transition to Virtual Selling 2. The 3 Sales Video Types You Should Be Using 1.1 Pro Tips for Sales Videos 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

To build on that trust, embracing video as part of your virtual selling strategy is a wonderful way to connect with your clients face-to-face in our new digital world. Security and legal compliance add another layer of complexity to virtual selling in the financial services industry. Tips for recording one-to-one candidate videos: 3.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65