chiefmartech

DECEMBER 27, 2016

Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. An important element here is matching customer identity across as many touchpoints as possible, which faces both technical and regulatory challenges.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Terminus

MAY 23, 2019

That’s fine if you’re selling high velocity, e-commerce or consumer, but that’s not B2B. Tiny tweaks work for selling shoes, but to build long-term trust you need to consistently deliver expertise that people care about, when they need it, where they are. According to Gartner, there are 9.6 You manage what you measure.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. Typical CJO platform capabilities include data gathering across channels/touchpoints, AI/ML-driven analysis and testing, customer journey visualization (e.g.,

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 90

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many answers from the experts reflect this assertion. Todd Berkowitz. Matt Heinz. President Heinz Marketing. Kathy Macchi.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Inbox Insight

JULY 16, 2021

ABM effectively leads to a boost in upselling and cross-selling with minimal resource and outlay, and a far quicker end-to-end sales process. A key aspect of this method is tracking digital touchpoints on specific content topics, so ensuring you choose one relevant to your brand is an important point to consider. Your turn….

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

Martech Advisor

NOVEMBER 6, 2019

To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many answers from the experts reflect this assertion. Todd Berkowitz. . Matt Heinz. . President Heinz Marketing.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Martech Advisor

MARCH 30, 2020

It is written by Matthew Dixon, Nick Toman, and Rick DeLisi based on their research at CEB, a subsidiary of Gartner. Identity resolution is the process of combining unique identifiers across multiple devices and touchpoints to build a cohesive, single, and unified customer identity. Identity Resolution for Winning Customer Experience.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Martech Advisor

NOVEMBER 6, 2019

To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Martech Advisor

NOVEMBER 5, 2019

With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time. A few years ago, Gartner predicted that by 2020, 30% of web browsing sessions will be done without a screen, through voice-first browsing. Isn’t it turning out to be true?

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

SnapApp

AUGUST 1, 2017

Once you’ve closed a sales opportunity, continue to nurture your post-sale customers to encourage upsells, cross-sells, referrals, and garner valuable feedback. . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Empowered Buyers. Demand gen doesn't end at the sale.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Salesforce Marketing Cloud

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

chiefmartech

JANUARY 21, 2019

The volume of those selling will exceed the capacity of buyers to absorb them all. Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145