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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Let’s take a look at how these innovations will help your advertising efforts.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy.

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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

Whether you are interested in purchasing new technology, learning advanced skills for the tools you already use, or getting inspiration to improve your touchpoints with customers on their complex journeys, there are plenty of leaders who want to share their success stories with you. Gartner Marketing Symposium|Xpo. Date: June 1-3.

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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. Typical CJO platform capabilities include data gathering across channels/touchpoints, AI/ML-driven analysis and testing, customer journey visualization (e.g.,

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Instead, it depends on how easy it is for customers to do business with you.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers.

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