ViewPoint

FEBRUARY 16, 2011

I am asking you to take another journey of counterfactual reflection. What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? Without CRM, where, oh where, would we be? Can you give us two benefits of CRM that have helped you personally?

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. When rallying the organization to transform around buyer experience, it must be extremely difficult, even exasperating, to talk about the repeated examples of Zappos, Apple, Nordstroms, and etc. B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Kapost

JANUARY 6, 2017

If you’re in earlier in your journey, focus on #1-5. If you’re farther along in your journey, look at #6-10. We will enrich our CRM data and customer data comprehensively. Hint: If no, this is because your product database doesn’t sync tightly with your CRM. Is person logging into your tool from a named account?

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Marketing Insider Group

FEBRUARY 10, 2011

They have asked me to bring the Marketing perspective on how to improve sales and marketing alignment, how to improve adoption of CRM systems and ultimately how to improve sales performance. Marketing can help here by driving customer insights and intelligence into the sales organization. In the end these are tools - a means to an end.

Top of Funnel 100

Top of Funnel Cost Marketing Automation Services Work Management 100

Single Grain

MAY 5, 2020

61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Enterprise SEO can be defined as a set of search engine optimization strategies aimed at improving the organic presence of a large enterprise. 1) Reach Your Customers at Every Stage of the Buyer's Journey.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98