Adobe Experience Cloud Blog
APRIL 11, 2017
In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.
Leadspace
JANUARY 17, 2017
One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?
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DemandBase
SEPTEMBER 26, 2018
B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Countless resources are put into scrubbing, reconciling, and enriching the data contained in them.
The Point
AUGUST 25, 2020
Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? Industry, Company Size, Installed Technologies, Other). Target Account List. – Has a Target Account List been defined? If so, how? What role did ICP play? Account Tiers.
Oktopost
MAY 23, 2022
Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?
Engagio
MARCH 29, 2021
Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. Intent data helps you understand what keywords the account or people at that account are researching. First: Segment your accounts by demographics, intent, journey stage, and more.
Televerde
NOVEMBER 14, 2019
An authentically personalized B2B experience delivers several benefits, such as: Improved customer experience. With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time.
Expert insights. Personalized for you.
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