our-team CRM Facebook Lead Scoring Sales Cycle 
Unbounce
FEBRUARY 11, 2021
Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Ignore them at your own peril.
Oktopost
OCTOBER 19, 2020
Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. If we know that our buyers are engaging on other channels, why wouldn’t we want to measure that impact?
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Salesforce Marketing Cloud
FEBRUARY 19, 2024
If your strategy is too complex, the team may get confused and fumble at a critical moment. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.
ClearVoice
APRIL 30, 2020
Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?
Heinz Marketing
SEPTEMBER 9, 2021
Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Cross-Channel Engagement: Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.
Zoominfo
MAY 3, 2020
Marketing attribution is a system of determining which marketing touchpoints lead to a conversion, and subsequently assigning a specific percentage of attribution to each contributing touchpoint. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Let’s get into it! What is Marketing Attribution?
Pam Didner
SEPTEMBER 16, 2020
The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. As a marketer, the way to support your sales team depends heavily on your job scope. Let’s discuss how to support sales from different roles. Understand the sales plan and key imperatives for the year.
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