UTM Parameters: Why and How They REALLY Help You
Optinmonster
MAY 11, 2020
Originally, UTMs were created by a company called Urchin Software. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA). In a moment, we’re going to look at how you can use UTM parameters to get the most from your tracking software. 3 UTM Best Practices.
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