Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

APRIL 15, 2018

On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes. Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

DealSignal

FEBRUARY 18, 2024

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

As we’ve mentioned time and time again, low-quality data is a real problem for most companies. And unfortunately, because B2B data decays so rapidly, this will likely be a problem for years and years to come. Consider the following statistics ( source ): 40% of email users change their email address at least once every two years.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. of firms believe CRM technologies positively influence their bottom line. . Sure, those are all factors, but bad data is so much more.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. of firms believe CRM technologies positively influence their bottom line. . Sure, those are all factors, but bad data is so much more.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

APRIL 17, 2018

Whether a person intentionally provides a fake email address or makes an unintentional error—we recommend you take steps to prevent these invalid email addresses from entering your CRM. from entering your CRM. Remember, it’s important to be proactive about data collection. Invest in ongoing data maintenance.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Although having a point-person in charge of implementation isn’t a bad idea, the process is often too much for one person to handle. CRM managers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182