Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. Interview edited for length and clarity.)

Marketing AI 91

Marketing AI CPO Verticals Terms and Conditions 91

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

FEBRUARY 27, 2018

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. Across almost every vertical you can think of. The way to get great work from your agency? That’s how the editorial process works at Tomorrow People. See where this is going?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176