CPO and Validation - B2B Marketing Zone

Integrate Acquires Akkroo Upgrading B2B Events

Valasys

APRIL 5, 2019

This real-time handover to sales will help in the personalization of the lead follow up and will accelerate pipeline-to-revenue from in-person trade shows, events, and conferences. By using the Akkroo iOS and Android app, Akkroo gives B2B marketers the power by letting them collect leads at any trade show or event.

CPO

CPO Enterprise Management B2B Top of Funnel

Reflecting on 10 Years of Building Buffer

Buffer

NOVEMBER 30, 2020

I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching. Over time, some of these things started to feel like trade-offs, and we started to debate our path. Rapid growth vs. freedom, focus on culture vs. product, performance vs. nurturing.

Ad Building

Ad Building Work Management Paid Search Agency Transparency

B2B Marketing Zone

Integrate Acquires Akkroo Upgrading B2B Events

Reflecting on 10 Years of Building Buffer

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