Mereo

JANUARY 27, 2021

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. A major lack of validation. Before you engage resources and release funds, your teams must take some simple but vital steps toward validating your strategy.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Lenny's Newsletter

AUGUST 29, 2023

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. B2B SaaS, e-commerce) Price point (e.g. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 12, 2023

I interviewed more than 20 of today’s most successful B2B founders, and from their stories, I’ve found: A simple framework for moving closer to PMF Signs that you’re approaching PMF How long it should take you to find PMF Advice for what to do if you aren’t finding PMF Let’s get into it. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads).

Validation 52

Validation Startups CPO B2B 52

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. In many ways, PLG aligns with a number of key product management strategies and practices the leading B2B organizations follow.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52