Lenny's Newsletter

AUGUST 29, 2023

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. and in 120 other countries.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

AUGUST 15, 2023

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). Subscribe now Welcome to part two of kickstarting and scaling a B2B business.

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. A few branded search terms for Metadata are Metadata, MetaMatch , and Marketing OS. Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Buffer

NOVEMBER 30, 2020

One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching. I launched Buffer on November 30th, 2010.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77