Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” Schedule a demo today.
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