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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% ideating and building in a silo versus quickly talking to potential users to validate your idea). Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked.

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Reflecting on 10 Years of Building Buffer

Buffer

I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching. An offer like that drives existential questioning, making you really think about the purpose and fulfillment of what you’re doing.