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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney.

CPO 145
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How to validate your B2B startup idea

Lenny's Newsletter

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space.