How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% ideating and building in a silo versus quickly talking to potential users to validate your idea). Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked.
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