Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?” Instead of a horizontal AI general-purpose search, it’ll be a vertical search.

Marketing AI 97

Marketing AI CPO Verticals Terms and Conditions 97

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Arrange three customers to be interviewed per buyer persona. So who’s on your content team?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Arrange three customers to be interviewed per buyer persona. So who’s on your content team?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

FEBRUARY 27, 2018

We handpick the editors we work with based on their expertise in any given vertical. Across almost every vertical you can think of. If you know anecdotal stories about how customers used it, tell the tale. We’re not writing for you — we’re writing for your customers. If you’re healthcare, you’ll get a healthcare expert.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176