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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Here’s why.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers.

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Making your marketing stack deliver more value during a global crisis

ClickZ

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . 30-second summary: . Digital transformation is a must. The good news?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free. What would you do?

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Why Marketing Automation Does Not Work

NuSpark Consulting

In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward. Lack of planning for marketing automation is widespread.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76