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NetLine
JUNE 21, 2022
Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? Markempa CEO and Founder Brian Carroll summarized the purpose of B2B lead nurturing quite well in an interview while acting as Marketing Sherpa’s CEO. Government.
markempa
JULY 6, 2017
Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.
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ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. There's a lot of discussion in the marketplace about articles you've written, including "The Lead-Nurturing Payoff For The Tech Industry." Twenty years ago, people would just buy a list and call it leads.
Hubspot
MARCH 15, 2016
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
Marketing Insider Group
AUGUST 30, 2021
We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. See what I mean? How Drift makes this real.
Marketing Insider Group
AUGUST 30, 2021
We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. See what I mean? How Drift makes this real.
Markempa
AUGUST 12, 2021
We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. See what I mean?
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