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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

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9 Biggest Event Trends of This Year

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over.

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The Biggest Event Trends for 2020

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Image source: [link].

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Top 15 Content Marketing Trends for 2023

ClearVoice

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Run a Giveaway Contest.

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Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Merchandise is always a good way to attract attention to a trade show booth. People love free products and are more willing to try something new when cost isn’t an issue.

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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

But how do event planners find sponsors, and is it worth it to host a sponsored event? What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. Merchandise. They add value and credibility to your event. .