Bionic

FEBRUARY 23, 2023

Placement Details as Independent Variables Another rich source of predictive data are your media placement details, such as: Quantities Rates Dates Media Costs Tags as Variables Custom Tags can be used as both independent and dependent variables in a Media Planning AI.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

SEPTEMBER 19, 2019

Cost per Conversion (CPC): The aim of an advertising campaign on LinkedIn doesn’t end with conversions but the fact that what the prospects do after getting converted also matters. The cost per conversion is the measure of the average amount of money invested in converting a prospect through the LinkedIn advertising campaigns.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Why is this so? Format: Downloadable Excel Spreadsheet.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

SEPTEMBER 16, 2019

When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). Optimizing the total Number of Followers on LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JULY 30, 2019

As compared to the search ads, display ads have lower Cost-Per-Clicks (CPCs), lower Click-Through-Rates (CTRs) as well as lower conversion rates. Sifting one’s ad placements along these layers helps the marketers in finding the right audiences & in lowering the Cost Per Click (CPC) of the display ad campaigns.

Display 40

Display Paid Content Advertising Agencies Advertisements 40