marketing-services 
Modern B2B
OCTOBER 20, 2023
and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The marketing and business metrics are often overly focused on internal metrics.
Optinmonster
AUGUST 19, 2023
Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%
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Oktopost
JANUARY 12, 2021
Peter Drucker once said, “ Quality in a service or product is not what you put into it. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. What makes your CX stand out?
Martech Advisor
NOVEMBER 25, 2019
We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. CMOs are investing billions in digital marketing in attempt to achieve these ends. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI).
Albacross
NOVEMBER 4, 2021
Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Here’s how to define your IICP with intent data: 1. Match Intent to the Right Accounts.
Terminus
MAY 8, 2020
This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. As it turns out, account-based marketing fits perfectly with this “revenue architect” framework. Without further ado, here’s how account based marketing can impact the metrics CROs care about most.
DealSignal
MARCH 22, 2023
Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution.
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