Single Grain

JANUARY 23, 2023

An experienced PPC consultant ensures a higher ROI from a lower cost per lead. In pay-per-click marketing , keywords matter more. Advertisers usually pay using a CPC or CPM model. What is the minimum budget you require to provide a higher ROAS? What steps do you take to boost the ad quality score?

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

APRIL 24, 2023

Their current strategy was generating website traffic but not new leads. However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. They partnered with us, PPC advertising experts , to accomplish Axure’s lead gen goals: We noticed various issues in their strategy.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

SEPTEMBER 16, 2020

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Through looking at the locations report, we immediately cut 33% of spend while maintaining a cost/conversion below their target goal of $16.

Lead Generation 98

Lead Generation Sales Qualified Leads Paid Search Agency Leads 98

Convert

NOVEMBER 8, 2022

it’s no longer so easy to get impressive returns. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

NOVEMBER 14, 2023

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Meanwhile, the average CPC of Facebook ads is $1.72

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

AUGUST 18, 2023

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. Brand Awareness Impressions You want your ad to reach a wider audience or you want the audience to know about your product. Automated bidding charges on impressions.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52