Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Here are some examples. An example of how Kwanzoo works.
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