Remove Cost Per Click Remove CPA Remove ROAS Remove Tactics
article thumbnail

6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Cost per acquisition (CPA). Return on ad spend (ROAS).

article thumbnail

How Automated Ad Bidding Can Help You Reach Your Campaign Goals

Unbounce

Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads. Here’s how they work: Maximize clicks. Target CPA. Target ROAS. Target impression share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ways to Measure the Success of a Campaign

PureB2B

Unfortunately, a surging cost-per-lead or tumbling engagement rate can’t be glossed over so easily (if only!). By identifying the tactics that had the biggest impact on your key performance indicators (KPIs)—both positive and negative—you can optimize all future campaigns to generate even greater returns. Cost per click.

article thumbnail

Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost. Such optimizations could include the following: If you aren’t seeing the volume of conversions needed, try changing the KPI for your upper funnel tactics (i.e., How Are Conversions Tracked?

article thumbnail

Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost. Such optimizations could include the following: If you aren’t seeing the volume of conversions needed, try changing the KPI for your upper funnel tactics (i.e., How Are Conversions Tracked?

article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC.

PPC 42
article thumbnail

10 Best Google Ads Bidding Strategies Used by PPC Experts

Single Grain

The Enhanced CPC bid strategy is part of a semi-automatic bid strategy. Category 3: Fully Automatic Bidding Strategy In the fully automated bidding model, Google sets bid amounts on its own depending on how likely your ad will result in a click or conversion. You can set a maximum CPC bid for your ad groups (your default bid).