18 Affiliate Marketing Statistics 2023 All Marketers Must Know
Optinmonster
AUGUST 19, 2023
More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Blogging secures the third spot, with 65% of marketers doing it. However, 99% of programs use the CPA (cost per action) payment model.
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