article thumbnail

Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Data silos can lead to inaccuracies in insights and decisions. However, a significant challenge that arises within many B2B organizations is the presence of data silos.

article thumbnail

The Benefits of Business Intelligence

The ROI Guy

Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

This is a specific example of the problem of external validity in experimentation which poses a risk even if a randomized experiment is conducted appropriately and it’s possible to infer cause and effect conclusions ( internal validity. ) Is this always the case? Where are these threats in marketing?

article thumbnail

What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.