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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Correlation and Regression : Learn the concepts of correlation and regression to better analyze data. Sandi Nuss Zellner, Salesforce Consultant, Locke Nuss Consulting Discover generative AI innovation at Salesforce Salesforce is bringing trusted generative AI technology to its apps, platforms, and workflows.

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[VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty

Aberdeen

Savvy organizations are coping with this new environment by leveraging activities and capabilities that correlate with business resilience and agility. Watch here for more insights: For more industry specific research related to how COVID-19 continues to impact the market, check out Aberdeen’s B2B Research Spotlight.

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Retailers Plan to Increase Investments in Shopper Purchase Data This Year

Porch Group Media

Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures. These events often correlate to an increase in purchasing. In research by McKinsey & Company, growth in consumers purchasing online for many categories is between 15-35%.

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The 6 Step Process for Measuring Social Media

Convince & Convert

Decide on ROI vs. Correlation. In those instances, you might opt to instead examine how social media success ties to business success over the long haul, and make correlation studies about that relationship. Can social media be measured? If course it can. But it’s not always easy. The 6 step process for measuring social media.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. The increase in paid spend correlated with a surge in email sign-ups. And a little luck too. There’s a science to putting all of the pieces together. To succeed, Cardinal Health needed to rethink part of its strategy.

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The 6 Step Process for Measuring Social Media

Convince & Convert

Decide on ROI vs. Correlation. In those instances, you might opt to instead examine how social media success ties to business success over the long haul, and make correlation studies about that relationship. One of my most useful posts, and I really like using presentations as raw material for blog posts. – Jay).

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Fantasy and FOMO: Why Marketers Need to Question AI

Adobe Experience Cloud Blog

AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting.