The Importance of Context with Marketing Experiments


This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Competitors mean you are in a market worth caring about. You can identify consumer trends by understanding conversations in your market. In fact, if you are listening closely, you can identify completely new markets and expand out into new territories.

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2 Phrases That Inspire Fearless Marketers


Between bosses and teams, we’re caught in a conundrum. When we start our careers, we can’t wait to jump in. Every day we’re waiting in the door of our boss’s office with a new, brilliant idea. Just like in baseball, we have to swing a lot to increase the chances we’ll get a hit.

Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

Thanks to technological advances in both data acquisition and storage, information has never been easier to collect and save. Data, in all forms - be it related to sales, supply chain, or the customer experience - has become ubiquitous in the business environment.

6 Essentials of Successful B2B Demand Generation Marketing for 2019


To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They should be in the room from the beginning as you develop your demand generation plans. This is proven out in research.

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue


This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?

The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

The initial research step is designed to validate your video’s purpose and make sure that you’re confident in your product and its ability to sell. Use the following suggestions to help you hone in on who your best customers might be and why they need your product.

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Eloqua Training: 104 Creating Eloqua Landing Pages using the template editor

Eloqua Tips and Tricks

A contact may be directed to your landing page from a link in an email that was sent as part of a campaign. This playbook will go through how to create a landing page using these templates in Eloqua. Drop in the code that I will send you if you fill out the form below.

Pricing Page Conversion Tips


Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least consider that purchase. While simple in theory to follow, we see many of these fundamental rules not being followed here at FunnelEnvy.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll discuss each of these in more detail below. Salesforce in CRM.

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7 Considerations When Choosing a CRM Solution for Your B2B Firm

Circle Studio

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. There are many CRM tools available in the marketplace, with many similarities as well as differences. What current processes are in place for recording, tracking and monitoring contact interactions?

Everything You Need to Know About Landing Page Design


Whoever said “You never have a second chance to make a great first impression,” makes a valid point. In this case, you won’t have to worry about responsive design — when you design your landing page, it’ll already be responsive. In fact, you want the opposite.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays


But if you’re in ecommerce, that’s a different story. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. In 2018, for example, US consumers spent a whopping $7.9 of the holidays in North America.

9 Ways to Recycle Your Blog Posts Into Other Content Formats


Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. There is an ongoing debate about the validity of blog syndication.

4 products Microsoft should build with LinkedIn

Ignite Tech

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

Eight steps to thriving on information overload

Buzz Marketing for Technology

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s s a very valid question. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

The Benefits of Business Intelligence

The ROI Guy

Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3. Improve the integrity of analytics by assuring source data validity and calculation integrity, reducing or eliminating the cost of business decisions based on incorrect data.

Virtual Desktop (VDI) 9-11% more expensive than PCs?

The ROI Guy

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. Microsoft’s objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts.

VDI can save you big! Don't count the savings just yet.

The ROI Guy

In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Although the study was sponsored by Microsoft, I can tell you that having participated in the debates and research that the results are factual and balanced.

The Social Video Formula That Boosts Engagement: How To Create Videos For Social Media

Social video is a powerful asset in your marketing toolbox. But don’t fret — read on to discover how you can easily create a social video that actually engages in 2019. Pro Tip: Telling a story around your product is a perfectly valid approach to social video.

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. billion in worldwide software revenues.

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