Anyword

JANUARY 20, 2022

The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’s brand voice. When we look at the top ads created by Anyword from 2021, we see a 15% increase in CTR with copy created by the AI copywriting tool.

ROAS 92

ROAS Ads Generation Copywriting 92

Anyword

MARCH 20, 2022

The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’s brand voice. When we look at the top ads created by Anyword from 2021, we see a 15% increase in CTR with copy created by the AI copywriting tool.

ROAS 52

ROAS Ads Generation Copywriting 52

Anyword

MARCH 18, 2022

Here, we’ll discuss how publishers and marketers across industries can leverage the power of the active voice and data-driven copywriting to boost performance — whether that be increased sales, higher conversions, or lower costs. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. Enter: Anyword.

Activities 63

Activities Facebook ROAS Copywriting 63

Single Grain

JANUARY 23, 2023

A PPC expert will seamlessly blend the chosen keywords into the ad copy to make them more engaging and click-worthy. Inexperienced copywriters might unnaturally force the keywords into the ad, disrupting the essence of the context and turning people off. Advertisers usually pay using a CPC or CPM model.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

MAY 23, 2023

That said, if your ad performance is declining or you’re not seeing the return on ad spend ( ROAS ) you were expecting, it’s time to stop and carry out the audit process sooner rather than later. Typically, this would be your sales and digital marketing teams, with copywriters, design specialists, and others all involved.

Enterprise Management 52

Enterprise Management ROAS Budget Programs Paid Search Agency 52

SnapApp

APRIL 4, 2018

It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. PPC: Cost-Per-Lead, Lead Conversion Rates. Sales: Cost-Per-Sale, Sale Conversion Rate, Sales, ROI. . . ROAS (booked revenue/media fees).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JULY 24, 2023

For example, if your goal is to get more conversions from pay-per-click, it pays to track metrics such as Cost Per Action (CPA), conversion volume, Return on Ad Spend ( ROAS ), and, of course, your overall conversion rate. Think of your UX team for landing page design or your copywriters for optimizing CTAs.

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52