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6 Things All SMB Websites Need to Succeed

Sharpspring

So, how can you make sure that your small business’s site is effective? That’s confusing — and therefore distracting from their buyer’s journey. Copyright and trademark details. This is a legal requirement under various data privacy regulations and de facto for Google ranking. That’s how we determine a website’s success.

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The Best Email Deliverability Guide Ever

Act-On

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. This might seem extreme, and it can be extremely difficult to convince stakeholders at your organization. Segmenting by position level in the organization We recommend segmenting by position level.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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Getting Started with AI Tools

Marketri

We hope this guide helps you navigate your journey and speeds your learning curve as you determine which AI-powered marketing tools can help your in-house team or your marketing partner work smarter. Even as AI is changing the search landscape, SEO remains an important element in effective digital marketing.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Hybrid events are here to stay, with more than a third of event organizers saying they plan to put more money into these types of experiences over the next few years. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events. Copyright issues. Configuration. Event tech.