Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. Copyright © 2010 Tiecas, Inc. Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

nDash

AUGUST 20, 2020

They offer an updated version of the copyrighted Demand Waterfall, digging deep into their version of the B2B demand generation funnel. Infusing your ideas with key product and services information will help increase conversions. FAQ often pertains to your products or services.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Open Enrollment, with OE Center and its service team, helps reduce administrative burden. Voice as a Service. RESTful APIs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98